Documentation is crucial in transforming the knowledge a business possesses about its resources, processes, products, customers and stakeholders into intangible assets (that is, giving form to intangible value). Intangible assets are non-physical assets that contribute to a company's long-term value and success. By systematically recording and organizing information, documentation helps to harness, share, and gain leverage on the knowledge within an organization.
. . . and the dominant, if not the only, source of competitive advantage." This observation, made by Peter Drucker in 1993, gets to something that businesses of all sizes and character are increasingly aware of: the importance of intangible assets. Knowledge, intellectual property, brand reputation, and stakeholder relationships are increasingly critical for value creation. And if what you know isn't documented, it can't be shared at scale.
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